This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...
اقرأ المزيدShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
اقرأ المزيدProvides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
اقرأ المزيدThis book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...
اقرأ المزيدHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
اقرأ المزيدLooks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...
اقرأ المزيدCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
اقرأ المزيدShedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...
اقرأ المزيدThis book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...
اقرأ المزيدAims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...
اقرأ المزيدThis book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...
اقرأ المزيدProvides a structured, industry-independent and at the same time practical insight into all types of business partnerships. ...
اقرأ المزيدProvides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...
اقرأ المزيدAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
اقرأ المزيدInvestigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets ...
اقرأ المزيدThis book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, ...
اقرأ المزيدCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
اقرأ المزيدScience communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly ...
اقرأ المزيدprovides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...
اقرأ المزيدA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
اقرأ المزيد